Making your newswire PR efforts generate real PRbuzz

You’ve got a great new product, process, book, or event scheduled, and since its success depends upon getting lots of good PRbuzz, you have focused your PR efforts on getting a fantastic web page and announcing its presence on the newswire services. That’s all well and good, and a great starting point, but if you don’t really fine-tune and optimize your efforts, you still won’t get much traffic on your page or – by extension – for your product. Even a great website and a powerful press release can get hopelessly lost if you don’t drive traffic to it, and that doesn’t happen by accident.

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